Keyword research is a crucial part of successful small business website if you want to rank well in search engines and get free traffic. Before your begin publishing any new content – you need to know what keywords or key phrases your potential clients are actually using to find information, products or services that you have to offer.
Missing proper keyword research before creating content is equal to doing target practice with blanks – a lot of noise but no results. In this guide I will walk you through step-by-step on how to easily identify what exact key phrases people currently use and how to identify those that are related to your offer and yet have a…
HIGH DEMAND with LOW COMPETITION.
After all – getting free traffic to your small business site is one of the goals of creating it in first place! So lets dive into details, and I promise to keep it as simple as possible…
IMPORTANT NOTE: Before we begin talking about keyword research you need to be aware that some keywords simply have to be used on your small business website, no matter the competition and if you want to rank well on those you need extensive Search Engine Optimization, for example:
- Your company name – you simply have to rank at the top for this key phrase
- Your primary functions, such as dentist. But you can get better ranking by adding location to your primary function, for example: Virginia beach dentist key phrase will be a lot more relevant and easier to rank on than just a dentist.
In this guide we will discuss additional key phrases you can find and use on your site to get free, relevant traffic from search engines.
Step 1: Keyword Research – Finding Relevant Keywords
Like it or not but Google is an 800 lb. gorilla when it comes to search engine traffic, so we will use primary this site for all our tasks.
Navigate to Google Free Keyword Research Tool
Set options as you see above, using your main function or product as primary key phrase, adding location helps to get more relevant local results that you will need. Type in CAPTCHA as shown and click “Search”
You will be provided with 100 results once Google gets relevant keywords that people are actually using on their site to find this service. Select them all and download results as *csv file to your desktop.
At this point you have a list of search keywords that people actually use on Google and you can repeat process for as many products or services you have to offer as you like, just continue to save the results as files on your desktop. Next comes the step to identifying key phrases from lists created that have a high demand but low competition.
Step 2: Keyword Research – Finding Low Competition Keywords
Open the saved *.csv file in Microsoft Excel and sort results by “Local Monthly Searches” Largest to Smallest, image below shows just the small part of document as example:
Delete all keywords that have less then 500 Local Searches per month, unless that are VERY relevant to your site and spreadsheet doesn’t have any better key phrases.
Create a new column in your document right after Local Monthly Searches and name it Competition – we will use it to identify number of directly competing websites for each keyword:
Now open a browser window and navigate to Google, we will use it to identify how many web pages compete for each keyword you are targeting to use on your website. To do that type each key phrase in quotes in Google search box and see how many pages Google knows about competing for this key phrase. Using quotes tells Google that you ONLY care about individual pages that have EXACT key phrase in its content. You also might want to skip broad key phrases such as dentist or virginia beach, as those are simply too broad for your site and concentrate your effort on those relevant.
Enter that number 35,200 in Competition column and repeat process for all relevant key phrases in your list. Once you finished – you need to identify which keywords are:
- Great – marked as green
- Good – marked as yellow
- Poor – marked as red
Criteria used to identify quality:
- Number of Local Monthly Searches = or more then 500
- Competition: 0 to 25,000 directly competing sites – Great
- Competition: 25,000 to 50,000 directly competing sites – Good
- Competition: 50,000 or more directly competing sites – Poor
Process all the keyword lists you have created and identify at least 10 to 25 key phrases that fall into Great or Good category and use them to create content as outlined in article Business Web Site – Creating Content.